Features : historical precipitation and modern processing demonstrate creative value +
As a relatively recent development in Dongguan up creative Valley , for this city is a new thing , the market is gradually from the understanding , acceptance stage of development to digest . Creative Valley in Dongguan city transit has three projects have been completed , namely Tempo Creative Valley , Yinfeng creative Valley city creative Valley. According to the relevant project leader He Bolin introduced, these projects are mostly from the old houses, old factories or adapted from an old warehouse , while retaining the original character style , based on the use of some creative elements and design in order to achieve the modern cultural and creative with the old building the perfect combination.
This will be a good commercial activities transformed the old stuff a lot, in order to create new value , must give customers a different experience . Transformation of the old city , the old building , on the one hand sedimentation history, on the one hand there are modern processing , the two form a strong conflict , but there is inner harmony . In addition, urban development , it is also a very nice old city transformation method, the cultural and creative integration of abandoned land, enhance the commercial value , the formation of industrial integration , highlighting the creative features and value.
Merchants : multiple advantages under the fiery situation +
Designed to target customers with creative office space , bringing together creative industry development platform , to build cultural and creative industries as the leading creative gathering area, displaying the city's " culture card " in transit Creative Valley , the main investment target for the local cultural creativity, Higher training , animation design industry , home improvement furniture design , designer , etc. , has been stationed in the more typical customer has Chinese network media , Wando came from the studio , diffuse color culture, Haw Par brothers , good co- Yuan and so on.
" Built three creative Valley project , investment situation is very red ." It is He Bolin introduced , covers an area of 8000 square meters, construction area of 5600 square meters and is located in the valley of Tempo Creative Guantai Avenue South City street at the confluence with the city , construction area of about 5467 square meters of the city have all creative Merchants Square is completed.
The district is located in Guancheng Luen Fung Wan Tai Road industrial area, covers an area of 12,800 square meters, construction area of 41,322 square meters Yinfeng creative Valley , is now transformed into light commercial and creative office space one of the cultural and creative industries park , closing 2012 in December , the annual transformation of time among the contracted ( with reservation ) customers 34 to a national design and cultural transmission industry as the main feature of the leased area of 26,671 square meters, completed 72 percent occupancy rate , while registered intention of customers about 120 , in April 2013 is expected to be completed within 95% of the total gross floor area of investment tasks.
"Investment forms so great , with multiple factors ." He Bolin analysis, " First, locate pure, only the cultural and creative , artistic groups and related products , so that the design, manufacture, marketing a line, innovative forms fully adapted to the target customer needs ; Second, locational advantages , these projects are located next to the city 's traffic artery , efficient and convenient traffic travel ; three is the old city around the business , based on complete and perfect life , ease of working life . "
Program: For next year the two major characteristics recycling Creative Industries +
As the industry outlook is very optimistic about the upcoming 2013 , transit and creative industries will achieve leapfrog development. It is understood that Sky Valley next year will launch creative ideas Dongguan Nan Valley and Valley Rocha creative transformation of the construction .
"Technology Nan " construction as the highlight of the newly launched creative Dongguan Nan Valley project was originally a 20- year history of industrial old factory located in Dongguan city center next to the new CBD , surrounding commercial and technological creative industries everywhere . Creative Valley Transit will take full account of cultural and creative industries and the organic integration of information industry , focused on enhancing the content and quality of cultural products , the use of information technology to transform traditional cultural industries , highlighting the cultural and creative and technological innovation are two main direction. Creative Valley actively join China West Film Group , cultural China Media Group , the introduction of digital technology fund and the cultural and creative industry funds , with Shanghai Jiading national advertising base cooperate to create " digital culture and creative industry park in Dongguan ," and plans to build two to three years . " provincial cultural and creative industrial park . "
Also through innovative ideas , creative Valley transit Guancheng Rosa in old industrial area, according to Taiwan's " B " mode , combined with modern business , set "coffee" , " Art House " , the international art in one to create " creative business " "Casual Business " gathering place . Relying on local Guancheng galleries, cultural weekend, Lingnan Painting , literature, art galleries cultural resources, through the activation of old things , create a set of "digital ", " technology", " arts and culture " was one of the innovative cultural and artistic community .
Prospects: the development of creative industries is expected to become the PRD leading enterprises +
Expected to transit through the above five major investment projects completed creative Valley , in the coming year , transit Creative Valley will have up to 20 million square meters of business area of creative industries , social and economic reach win-win situation , is expected to become the creative industry in the Pearl River Delta , Dongguan up development of leading enterprises.
Through the " gathering customer, industry , resource ----- > to form a brand ----- > industrial chain ----- > integration, sales " will gradually form a " find valuable old factory , streets, houses , etc. property ---- > transformation, upgrading ------ > gather fame , popularity, brand ------ > long-term cooperation to integrate resources + income + innovative real estate model , "the mature mode of operation, and the establishment of public and creative industries service platform. In order to adapt to the economic situation and the Group's industrial expansion needs, the future will invest in developing creative Valley more distinctive cultural and creative industry park , making Guangdong Zhongtian Group is an important economic growth and new development boost power.