At the beginning of the new year, according to the group planning and strategic layout, go out and actively expand the project. At the beginning of March 2010, Mr. Zhang Junfan, the chairman of the group, led the group's top management and related personnel to go to Zhangjiajie to inspect the real estate market. During the inspection period, the Group focused on the detailed exchanges and negotiations between the Zhangjiajie Municipal Government's efforts to transform the squatter area with the local government. At the same time, it discussed the cooperation model with local well-known enterprise groups and reached a preliminary cooperation consensus. .
The Lishui style belt belongs to the Baotagang area of Chongwen Road, Yongding District, Zhangjiajie City. It is located in the Lulu Bay section of the north bank of the Lishui River, which is planned by the municipal government. The entire landscape covers an area of more than 1,000 mu. At present, the land area that can be jointly developed is about 300 mu. This project is backed by green hills and surrounded by water, and the environment is comfortable and elegant. The entire project is located on the central axis of the city and is the link between the old city and the new development zone. The good positioning will attract people from two regions to purchase and invest.
As a well-known tourist city in China, Zhangjiajie attracts a large number of tourists with natural scenery. According to the survey, Zhangjiajie received about 17 million visitors, 47,000 person/day. However, the infrastructure of Zhangjiajie is relatively weak, and the entire urban area does not provide medium-to-high-end and leisure nightlife service places for foreign tourists. This huge market gap provides an entry point for the commercial positioning of the project. Combined with the landscape planning along the Yangtze River, the company will consider the whole project to be a folk customs, modern leisure and entertainment district, attract more tourists to the river to enjoy the Tujia style and enjoy the nightlife. In this way, not only can tourists find the fun of nightlife, but also greatly enhance the popularity of the project area and enhance the value of the project property. In order to achieve commercial driving, the tourists will drive the consumption and home ownership of local residents.