On October 17, 2009, “Tongxueyuan” organized all employees of Zhongtian Litong Real Estate and the senior leaders of Yinfeng Property to conduct a personal training on personal image management. The theme of this course is: “Management of Personal Image Management”, and more than 50 employees from real estate and property participated in this training. This course is designed by Taiwan’s well-known image management consultant and well-known lecturer Li Wei. Speaker.

In the opening remarks of humor, Ms. Li Wei began to explain: service management mainly includes three aspects.

1. Three levels of dressing; 2. Main aesthetics; 3. Social expectations

The consideration of dressing mainly depends on many factors such as the working environment of a person. Ms. Li Wei showed us a simple picture. The innermost layer is psychological, the middle layer is physiological, and the psychological and physiological are combined. Part is to wear for yourself and wear for the individual. The outermost layer is the society. Generally speaking, after you dress up yourself, there is an important part outside, which is to achieve a certain social purpose.

It can be seen that at the social level, clothing is used to communicate with others, including social expectations, mainstream aesthetics and costume etiquette.

On the psychological level of wearing, wearing the part worn for yourself, there are many factors called the inner level, that is, personality. A person's personality is crucial. In the management of the instrument, there is a very practical goal, that is, "beautiful and efficient", to pursue beauty, but to be efficient. The so-called efficiency is a comprehensive concept, including money, time and spiritual efficiency. In short, the dress must conform to the psychological characteristics, in order to achieve personal traits and feel the natural manifestation of nature.

Different dresses represent people's psychological demands, as long as they look professional in the workplace. Clothing etiquette includes: 1, dressing TPO; 2, women's clothing style analysis; 3, men's clothing style analysis; 4, body analysis.
The TPO is 3 letters, T means time, which is time; P is place, place, O is occasion, occasion.

T: Before 6 pm, after 6 am;
P: Workplace, can be divided into shopping, suburban and sports;
O: Workplace, including usual, meeting, speech, participation, feast, etc.;

The wearing of time is more strict with women. Men go to work during the day, wear a suit, and if there is a banquet at night, they can also enjoy a wedding. But women are different. If you go to work during the day, wear a suit, and have a party at night, you need to change your evening dress. For women, time considerations are very important. For example, very bright and luxurious things are only suitable for wearing at night, not for daytime.

In addition, whether it is wearing a workplace or wearing a usual dress, the most important point is: visual coherence; visual coherence is usually created with color, mainly to give people a feeling of nature, comfort, and look awkward; The overall color should not be too much, too complicated, and the whole body should not exceed three colors.

The main role of dress color matching is to highlight key points, contain meaning, and convey information.
Through the study and training of this course, the participants are deeply touched and think that the explanation is vivid, infectious, close to the actual work and life, benefiting a lot, and gaining a lot. It is a rare opportunity for learning and communication, for shaping good The professional image of the team gains more professional knowledge and helps to improve the overall quality and professional style of the team.

Zhongtian Litong Real Estate School Group