Old city encounters "new problems"
Guancheng, with a history of more than 1,250 years, was once the political, economic and cultural center of Dongguan. For a long time in the past, Guancheng has always been regarded as the center of Dongguan. Guancheng and Dongguan can almost draw the same number. So far, many elderly people in Dongguan Town Street have gone to Guancheng. Habitually said to "go to Dongguan." At the same time, Guancheng had to face the reality that the old town planning could not adapt to the needs of modern urban development due to historical reasons.
In 2010, Dongguan City launched the “three old renovations” in an all-round way. As the main city, Guancheng in the old city was the first to bear the brunt. In this “three old renovations”, the “leading” role was fully exerted, and the valuable original buildings were preserved to the utmost. Under the premise of physical characteristics and original ecological environment, a new round of development began.
Urban renewal enhances the quality of the old city
In 2011, after Dongguan proposed the strategic goal of building a cultural city, Guangdong Zhongtian Group successively used the old factory to upgrade and built a number of cultural and creative parks. Zhongtian Creative Valley, the first cultural and creative park in Zhongtian, was born in that year. The project is a cultural and creative industrial park with a new designer studio, film and television creation and product exhibition hall as its main business. Its “Wangcheng Film and Television Creation Base” and “College Student Entrepreneurship Base” are enthusiastically sought after by the makers.
Tianbao Creative Valley Project ▲
At the beginning of 2012, with the resources and experience of successfully building a number of “creative industry brand parks”, Zhongtian’s second project invested in Guancheng “Lianfeng Creative Valley” landed. In this project, Zhongtian carried out a transformational style. Positioning and leaping upgrades.
All along, Lianfeng Creative Valley has attracted the attention of high value-added industries by virtue of its high greening rate, garden office and mature facilities. In recent years, the Hong Kong Productivity Council and the Dongguan Public Science and Technology Innovation Platform have successively settled down, bringing together many domestic, Hong Kong and Taiwan transformation and upgrading service resources.
Lianfeng Creative Valley Project ▲
On the basis of successfully building “Tianbao Creative Valley” and “Lianfeng Creative Valley”, Guangdong Zhongtian Group's investment in Guancheng is more frequent. At the end of 2014, the first waterfront LOFT creative park in Dongguan, Gongnong 8 was officially launched. The project consists of 23 brick and wood warehouses, which were built in the early 1970s and were subsequently idle during the process of reform and opening up and urban industrialization. The Zhongtian Creative Valley operation team affirmed its historical and cultural status, preserved the integrity, authenticity and historical connotation of the warehouse terminal, and packaged it in artistic language, realizing the successful transformation of the waste warehouse to the cultural and creative park.
Workers and peasants 8 project ▲
Nowadays, eating, drinking and having fun at the Workers and Peasants No. 8 is not only a popular lifestyle in Dongguan, but also a feeling. Cultural events, art exhibitions, concerts, parties and other special events have attracted thousands of Dongguan citizens to participate in the development of Guancheng's business and culture, which has greatly enriched the daily life of Dongguan residents.
In 2015, the V-work Maker Valley, which was transformed from an unused hotel property in Guancheng, was born. The project includes superior hardware such as Maker Coffee, V-work DreamWorks Creative Space, Creative Office, Vanke Youth International Apartment. , is committed to creating a one-stop service center for innovation and entrepreneurship.
V-work Maker Valley Project ▲
As a local brand city upgrade service provider, Zhongtian has not only preserved the architectural culture and connotation in a certain degree, but also maximized the intensive use of land and improved units. Land production value. At the same time, through the integration and introduction of high-quality industrial resources, the old city will be more vital.
Industrial ecological support for the old city "circle powder"
In recent years, the new urban industrial ecological office building represented by Zhongtian Building has not only changed the old city, but also brought many fans to the “circle” of the old city. It gradually warmed up the popularity and made more enterprises and talents more. Firmly rooted in Guancheng.
Zhongtian Building in Guancheng ▲
In 2016, a 150-meter high-rise building rose in Guancheng. The Zhongtian Building with a total construction area of 280,000 square meters not only brings together the best quality industrial resources, but also works through a professional industrial operation team to create an industrial ecology integrating financial, scientific and high-end living facilities. ring. At the same time, Zhongtian is optimizing the peripheral plaza, integrating with the surrounding business culture, and exerting the landmark effect to create a pop culture gathering place.
“Changcheng Slow” gives the old city a new opportunity
With the emergence of the surrounding towns and streets, Guancheng has formed a variety of mature maturities. Guancheng, with its obvious location advantage, has taken advantage of its latecomer to carry out scientific positioning and has become a new thinking.
“Wangcheng Slow” has become the most concise three words in rethinking and positioning development. Compared with some towns and streets, the development of Guancheng is slowing down, but for the old city, slowness is actually fast, and slowing down the pace of development can make Wancheng see more development opportunities. With so many opportunities and conditions, the development of Guancheng will be better and better.
“Guangdong Provincial Chuangchuang Space, Guangdong E-commerce Pilot Unit (Park), Dongguan City's First Municipal Cultural Industry Park, Dongguan Creative Industry Park, Dongguan Municipal Copyright Demonstration Park, Dongguan City Technology Enterprise Incubator...” After years of precipitation, Zhongtian has continuously gained various recognitions in various projects in Guancheng. This is the result of many years of sneak peek in Zhongtian's industrial operations, and it will surely strengthen the confidence of Zhongtian to participate in urban renewal.
In the future, Guangdong Zhongtian Group will continue to take the role of urban upgrading service providers as the target of the integration of “production, city and people”, and create industrial chains such as maker space, incubation space, enterprise accelerator and headquarters base. Elements such as cultural creativity, business incubation, and innovative collaborative work are integrated into the city-integrated project to revitalize the old city and inject new kinetic energy.