In order to learn from and learn from the successful experiences and practices of advanced regions and the same industry, to find gaps, update concepts, and accelerate development, the Group organized middle and high-level personnel such as real estate, hotels, and finance to study and study in Shenzhen. The study was divided into three groups, focusing on the project: Shenzhen SME Credit Guarantee Center Co., Ltd. in the financial industry; Tiger Hotel Apartments, InterContinental Hotel, Bolin Novotel Hotel, Nord Center in the hospitality industry And the Times Square of Excellence; the Yitian Holiday Plaza of the real estate industry, the Jinguanghua Plaza, the Shenzhen International Investment Plaza, and the four large central squares of Cocopark.
After the inspection, according to the inspection requirements, the group arranged a discussion and exchange symposium, and each group conducted a summary report and exchange. When talking about the guarantee business, the financial group emphasizes "people-oriented" and "encourage-based, punishment-assisted", which binds the interests of the company's backbone and the company's interests, and provides employees with the opportunity to display their talents and career development. Second, accelerate the establishment and improvement of financial business varieties, and meet the financing needs of SMEs from different angles and levels.
During the inspection, the hotel group focused on hotel management, hotel-style office operation, room and conference decoration and equipment, hotel greening, and staff service standards. Find differences by learning to compare. Although there are big differences in hardware, there is potential for improvement in software. How to examine yourself, how to learn from it, and build our own brand will become the focus of hotel group thinking and subsequent improvement.
In the study tour, the real estate team put forward two key points through field investigation and detailed research and analysis: one is the first-order advantage, including geographical location and architectural style; the other is the commercial operation including the accurate and clear positioning of the pre-business, brand Selection and introduction, advanced management concepts and enlarged interpretation of core competitiveness. For example, Jinguanghua Plaza leads the business community with cultural marketing. By using the “heart of Luohu” to hold various interactive performances, consumers can feel close to each other and unconsciously accept their commercial and cultural connotations. This marketing technique deserves a good study. Learn from.
Through this study and summary, everyone agreed that the absorption, reference, and learning of new things are very profound. On the one hand, they enhance the interaction and communication between the company and the outside. On the other hand, they enlighten ideas, broaden their horizons, and broaden their knowledge. In the future, it will provide new ideas and reference models for the Group's continued, steady and healthy development in the future, especially for practice and guiding the work of various departments, which will play an important role.
(Lin Li, Director of the Group Administration Center, presided over the symposium)
(the symposium site)