On December 2, 2016, with the sunshine in the winter, the Group's Human Resources Administration Center held a new training session for the Zhongtian University Lecture Hall in the Lianke Industrial Park. In this training, we invited the industrial group's Fang Meiling and Luo Chengyu to give us a brief introduction to Wenchuang's development history and peers' outstanding cases.

Let us review the specific process of training together!

As the host of this training, Chen Lijun, the group's human resources administrative center, warmly welcomes the arrival of colleagues and briefly introduces the process of this training activity.

In the session of the general lecture, in order to stimulate everyone's interest, the general manager organized the opening game of "noun + adjective". The colleagues present here are divided into two groups. Each group selects four colleagues to carry out the confrontation between the two. The partners exert their best efforts, solve the problems, challenge the response ability of the colleagues, and finally win the team of the winning colleagues. After several rounds of confrontation, the failed team is willing to gamble and lose, picking a partner for an impromptu publicity speech, and the flexible game makes everyone's minds still unfinished.

With the laughter and laughter, the Housing Department officially launched the topic of "Creating City Life with Creativity." Starting from the historical development of the cultural and creative industries, Fang Fang introduced the value of the industrial old factory to us. Taking Huashan 1914 Wenchuang Park and 1933 Laoyang Square as examples, we shared the new concept and theme of Wenchuang Industry. The innovation of business model - space leasing. That is to say, through exhibitions, lectures and other activities and shop back, activate all the space, reposition the era value of Wenchuang, and achieve a win-win situation between art and industry.

Then, the Housing Association introduced the current development of Zhongtian Industry Group, and once again introduced the successful transformation of Workers and Peasants 8 from the waste warehouse to the cultural and creative park. At the same time, it analyzes the existing cultural and creative industries of the industrial group, and advocates the key idea of constructing the economic ecology of the creative industry in the park and achieving sustainable profitability. Finally, the general manager put forward the specific development direction of the cultural and creative industry: sentiment-driven and cultural cultivation, participation and service building, scene construction and experience enhancement, integration innovation and digital construction, etc., which inspired colleagues to recognize the creative work. Knowledge and interest.

After sharing the room, Mr. Luo brought the topic of “cross-border, giving another life to Wenchuang”. Firstly, it extracted the macro-policy and economic data of the cultural and creative industry, indicating that the construction of Wenchuang Park will usher in new development. opportunity. Through the introduction of K11 Art Shopping Center's theme positioning, business distribution, operation management, and summed up the detailed success, including the opening of digital marketing O2O mode, characteristic business model. Therefore, the core idea of the success of Wenchuang Industry is “cross-border”.

Afterwards, Mr. Luo focused on explaining the innovative ideas, store design and experience of the 1200 non-smashing bookstore. At the same time, by watching the entrepreneurial video of the founder of the 1200 bookstore, Liu Erzhen, the success of the 1200 bookstore was once again, in the final analysis, the bookstore and warmth. The cross-border, once again emphasizes the importance of cross-border in the cultural and creative industries.

It is worth mentioning that there is a small highlight in the training. The Housing Department carefully prepared a "Children's Heart Sutra" for Song Yucheng colleagues who are about to usher in a new life. They shared the warm-hearted parenting experience to the new mother. The warm hearted part moved everyone and thanked her all the best. .
The training event came to an end with the sunset. The cultural and creative industry is rooted in culture and develops in creativity. Blessing Zhongtian is getting stronger and stronger in the cultural and creative sector!